What is Internal Communication?

Some people, even now, think of Internal Communication as 'support' for a company's leadership team... passing information and messages down to their employees. However, it's much more than that.

Internal Communication is about the way the company's population interact and engage. It's a strategic influence over behaviour, attitudes and culture, providing a common understanding of 'what's going on' and 'where the business is heading'. It provides opportunities for people to share their thinking and knowledge, and it allows them to feel special and valued. What's more, it serves as a foundation for employee commitment, the key-most essential ingredient of a company's success.

Any yet Internal Communication today is still an under-utilised tool. The potential to transform and develop the 'inner workings' of companies the world over remains massive. For more: