What is External Communication?

Simply put, External Communication is the 'dialogue' a company has with those on the outside, for example its customers, prospects, potential shareholders and the media. Typically, it's those who specialise in marketing and public relations who handle the 'External Communication' for a company. It's an evolving area.

All around us, we are surrounded by every conceivable kind of media. People have woven their thirst for knowledge and contact into the fabric of their day. And consequently, news travels fast, opinions are quickly formed, decisions are made and actions are taken.

How you manage a company's External Communication is becoming a greater consideration for many executives. It's a vital link to the marketplace. However, what's clear, is that without enough of it, a company can easily fade, if not disappear completely. For more: